Swot Analysis Mark Emmert - 1721 Words

underhanded activities that occur pervasively throughout the three collegiate divisions. Some such scandals have included the child sex charges brought against the Pennsylvania State University and overall academic misconduct amongst member colleges and universities. This is exactly where the current NCAA president, Mark Emmert is directing his focus: a return to a conservative adherence to the original mission statement, a strict disciplinary strategy against institutional scandals, and an overall modernization of the association. Emmett plans to emphasize leadership of the NCAA in order shift the association away from its capitalistic tendencies (bookshelf.vitalsource.com). Question Three What is the SWOT Analysis? The SWOT analysis is a great way for companies or organizations to determine their brand and product’s strengths, weaknesses, opportunities, and threats. In order to more effectively determine these areas, separation of internal and external issues within the company or association is crucial. NCAA SWOT Analysis Strength Analysis As is shown above, the NCAA enjoys a strong brand awareness amongst higher education institutions throughout the United States and Canada. Further, the shift back to the fundamental values of the NCAA is evident in its effort to award scholarship money to both talented and needy college athletes. The NCAA also maintains its member loyalty by closely managing their athletes’ activities apropos of their sports.