Dashboard Mockup for Bigbazaar

Weakness Poor customer service Availability of goods in store is less when compared to online Delivery of goods ordered online takes at least 2-3 weeks Weak marketing and advertising Opportunities Providing wide range of products in store Improve the online delivery' system Expansion of stores in all over the country and neighboring countries Threats Online shopping websites Demand of goods Inflation Low space to provide for all goods in store Gap Analysis To improve market share in coming yearsTo improve marketing and advertising in next two years To improve customer service both online and in store increase customer base and by providing membership cards Objectives and Goals Maintaining low costs of products and providing quality goods at all times Meeting the demand of customers by analyzing the requirements of customer Proportioning delivery services and enhancing customer services Starting memberships to increase customers and providing them with discounts on purchases Avoiding stealing or shoplifting in stores Key Performance Indicators (Kepi's): Kepi's are also known as key success actors Of a company.They usually help an organization in labeling its goals and measuring organizational development linked to the objectives. Following are some of the Kepi's designed for Bizarre that are aligned with its goals and objectives. Net revenue Number of new stores Deliver Eng services Customer satisfaction reports Memberships registered monthly Number of thefts occurring monthly Net revenue: This KIP is directly aligned with first goal, second goal and fourth goal.The overall revenue of the organization is directly affected by the sales of the products. If Bizarre maintains the price and quality of goods properly then there will be an exponential growth in sales, which Will increase the net revenue as well. With the increase in number of stores to meet demand of the customer, increase in number of stores also plays a key role in net revenue. To attract customers g ift coupons and discounts can be offer to regular customers with membership which will increase sales.As profits play a vital role in companies' future, we need to go through revenue every quarter. As bizarre is a nation wide company with over 700 million dollar venue in last year it is essential to keep in mind that threshold value or minimum value for each quarter must not be less than 180 million dollars which is represented by yellow color. Any revenue above can be considered as good profit margin and is denoted by green and revenue below 180 should be considered as danger zone and is denoted by red color.If a quarters revenue is in red then it should be considered as an alert and authorities must revise their goals and objectives. Number of new stores: This KIP is primarily linked to second goal of meeting customers demand and plays a role in increasing net revenue. As there is a vast need of products that is required by customers and not everyone likes to purchase online. Incr easing number Of stores yearly to meet the demand will also increase sales of Bizarre. To achieve this Bizarre needs to open stores in north, south, west, and east regions in India.Opening of stores can be schedules in quarterly basis. To achieve the goal and produce good outputs company has to open more than 25 stores in each quarter if this criterion is met than the graph is represented in green color. The management can handle more than 20 stores per quarter, which is labeled in allow color. However, if the stores opened per quarter is less than 20, then the production of the company will be effected hence it must be considered as an alert and new stores should be planned for the next quarter.Delivering services: This KIP is aligned with part of third goal that is proportioning delivery system. Most of the customers prefer shopping in store mainly because with in Store shopping products are obtained instantly. However, by providing proper information and good delivery system onli ne shopping can decrease strain of driving. As Bizarre has to compete with its competitors, t must provide a good delivery system through which it can gain profits. To monitor delivery service we must concentrate on delivery percentage obtained every year.For Bizarre to maintain a good delivery system it is important that delivery percentage is 60 or above which is moderate and any percentage above 70 should be considered a good percentage of deliveries. If the percentage is less than 60, then the issue must be taken to officials notice. Customer satisfaction report: This KIP is affiliated to a part of third goal, which is to enhance customer service. For any retail store, it is very important to maintain a good customer service relationship.To see through that there is a good reputation on customer services offered by the store we can conduct survey and call members to get feedback from them and ask them to rate the services on a scale of five. Getting grade of 4 or 5 can be consid ered as good, which is colored in green and a grade of three can be reflected as moderate that is colored in yellow, which means it can be improved with little effort. But a grade of 1 or 2 should be considered as threshold and colored as red and a serious effort has to be put into rectifying the customer services. The aim is to get at least 60% of the customers to grade amongst 4 or 5.Memberships registered monthly: This KIP addresses fourth goal, which states to increase memberships by offering coupons and discounts. While increasing membership organization can gather information regarding purchase patterns of customers and improve stores structure. Members can get coupons and discounts on purchases, which makes them regular customer this will also help improve sales and revenue. As Bizarre is a nationwide company with many branches, there should be at least 7000 new customers every month registering for membership, which is moderate and is represented with yellow color.If the num ber of memberships registered is 8500 or above it should be considered as good and is represented with green color. If the number of new memberships registered is less than 7000, it must be colored in red and this issue must be informed to marketing department. Number of thefts occurring monthly: This KIP is directly linked to fifth goal that is to avoid shoplifting and stealing in stores. Shoplifting is one of the reasons, which causes a massive loss to the store. Some security measures need to be taken in order to avoid thefts in stores.

Nursing Home Adminstrator Essay

As an administrator of a nursing home, the facility had just received announcement that the association is being purchased by a national group. As of a new policy to be implemented, a number of the populace will be displaced. Some of this populace have difficulty communicating, have no family that is close, and have not indicated that they support the reasonable of their medical information. Preparations are required to be made for these individuals. Before making any preparations for these patients, there are quite a few factors in place; such as communication methods with patients. We must take notice that every patient is diverse, and each patient communicates on different levels or none. We must not remember that communication is a progression that will engage exchange of information, judgment and emotions. The types of communication that can be used in this condition in dealing with patients that have complexity parallel or have troubles in decision making would be, oral and Nonverbal. Verbal communication would involve speaking plain and in non ruthless tone. Which is required to every condition no matter if the patients in consistent or not. Non-verbal is a communication approach that can be used on patients that are hearing impaired and mute. This would take account of using body language, sign language, signboards, and even sketches or paintings. We also need to acquire notice in communicating with further facilities, doctors, and health care providers. The advantages in traditional methods of communicating; public were more on a individual base by having face to face consultation, phone calls, postal letters, and everything was documented by hand. The disadvantage to this would be: loss of documents, calling the wrong provider or patient and releasing personal health information (PHI) to the wrong person. The most significant advantage in this characteristic would be that patients and providers be more on an agreeable level. There are advantages and disadvantages of using traditional, electronic, and social media for health care communication. Social media these years can lift responsiveness, and expand knowledge of a topic. Traditional communication and social media may not be able to meet up the entire communication goals that are individual addressed, or be able to objective all of the audience’s requirements that are being requested. Due to the current outburst of negative side effects that have been reported to the national drug manufacturer there are numerous ways that will reach out to the media in circumstances to the situation at hand. There are traditional, electronic, and social media forms of communication all at each will be provided for the proper information.

Website Redesign Assignment Example | Topics and Well Written Essays - 250 words

Website Redesign - Assignment Example From this study it is clear that as a professional Information Communication Technologist, the reporter would like to inform you that he needs to redesign the website’s ‘About Us’ and ‘Salon Team’ sections. As part of his responsibility, the reporter would like to urge your office to consider my suggestion to redesign the website so as to make it more appealing to the visitors.This paper discusses that in the author's opinion, might be disastrous for the company. Therefore, he kindly requests you to allow him to redesign these sections by using appropriate and large fonts and spacing, change the coloring and use more clear and conspicuous photos. He also suggests that these sections should be changed because they have a lot of grammar mistakes that if left as they are, can damage the reputation of the company. Therefore, he suggests that all the grammar mistakes should be corrected. Moreover, the sections are so wordy.meg a lot of unnecessary words we re used when it was being designed. For this reason, the reporter proposes that the wording structure need to be corrected. Any unnecessary words should be removed so as to make the website precise, readable, attractive and comprehendible. This, in the reporter's opinion, is the only way through which the website would be eye-catching and appealing to the target audience who is known for loving attractive things.  Ã‚  

Diabetes Mellitus Type 2 Case Study Example | Topics and Well Written Essays - 500 words

Diabetes Mellitus Type 2 - Case Study Example Characteristic to type 2 DM is insensitivity to insulin due to resistance to insulin or a decline in production of insulin by the pancreatic cells. Patients who suffer from this condition tend to be obese, a situation that affects both the young and the elderly. However, older people are at greater risk of suffering from the disease due to such factors as failure to receive proper counseling and diet, and for some cases, the nature of medication one is taking. This could be aggravated by the presence of a multiple of illnesses among the elderly that interferes with the nature of their care, exposing them to elements that could lead to development of the condition. Knowledge of health history in the lineage of an individual is important in understanding one’s chances of developing the condition. This is because people tend to inherit a pre-disposition to this disease from their parents, and only require some other element to trigger its manifestation (van Esch, et al. 2013). Chances of suffering from this condition are higher in individuals whose parents were diagnosed with the condition at a younger age. This explains the 2 percent Genetic inheritance link of the condition observed by van Esch et al. Research also shows that lifestyle plays some role in the development of the condition. For instance, the condition tends to be prevalent in obese persons, and obesity runs in families, which also tend to have similar eating habits (Fischetti, 2015). An individual’s history therefore enables the establishment of such relations, hence enabling the calculation of its chances. One of the causes of type 2 DM is being obese. Obesity is purely a lifestyle issue, majorly stemming from lack of physical activity accompanied by excess intake of calories. In order to evaluate the chances of an individual developing diabetes, assessing

A Rise of Standard of Living in the USA since 1950's till present days Essay - 1

A Rise of Standard of Living in the USA since 1950's till present days - Essay Example This is because of better and improved systems like educational institutions that have availed equal chances to every person deeming he or she can work hard and smartly in attaining his or her goals in the US. Therefore, contrary to numerous critics including those of economists, I believe we are making significant progress towards realizing "the promise of American life" as proven by varied aspects relayed in this study. US’ mission towards ensuring her citizens realize their respective achievements did not start just yesterday but has been a long journey characterized diverse regimes that have held the mantle of power. This is despite these regimes together with their respective leaders exhibiting divergences in political ideologies and intentions. For instance, after the WWII the government despite during then had a mission to cut down it is spending, it ensured almost half of the service members from the war enrolled into colleges (Oakes, McGerr, Lewis, Cullather & Boydston 796). This was under GI bill intended to uplift people’s lives instead of being a burden to the state, hence stabilize the economy. This was a mission by the government aimed at ensuring veterans equally benefited besides helping to â€Å"...democratize higher education and home ownership (Oakes, McGerr, Lewis, Cullather & Boydston 796).† Consequently, this depicts devotion by the state towards considering her citizens’ welfare, an action contrary to numerous critics’ arguments that imply the opposite of which the state then did and still carrying on through diverse ways. In each state, a realization of good life encompasses all people enjoying same privileges irrespective of either their skin color or where they have emanated. This is quite evident in America whereby current freedom is as result of unequaled efforts through judicial systems by diverse legendary activists.

Motivation Essay Example | Topics and Well Written Essays - 1500 words - 2

Motivation - Essay Example This can be explained as the desire and will to make extra efforts in accomplishing objectives on behalf of the company at the same time as recognizing the capability of one’s effort in achieving personal needs. The intention of this essay is to give a methodical and in depth enlightenment into the trend of employee motivation and at the same time explain how the effect of motivation can be on the employee’s obligation and work performance in an organisation. This will be made possible with pertinent examples and hypotheses, pertaining motivation of employee. In order to produce a focused type of presentation the paper will be concluded by me through the presentation of executions that are practical of either any or more of the theories discussed on one particular organisation to determine what factors affect the discussed employee motivation hypotheses at that organisation. This will be done to examine how motivation is closely associated to the dedication and performa nce at work in any organisation. ... rent perspectives will be showcased in order to be the blueprint on what effect motivation has on employees in terms of their allegiance, dedication and the level of performance of work in the organisation. Subsequently a sample study on a relevant case concerning employee motivation will be presented and this will support the hypothesis on employee motivation execution in an organisation and how this has influenced the employee motivation and the allegiance in the company. Through this process I expect I would have achieved the main objectives set for this essay. Theoretical Background Motivation The word motivation is derived from the word ‘move’ and it simply means the inward drive that is crucial to guide people’s actions and behaviours towards goals either personal or organizational goals. Mullins, (2005) explains that â€Å"this ‘force’ is a degree to which an individual wants and chooses to engage in certain specified behaviours. On the other hand, the behaviours that are motivated are mostly choices done voluntarily controlled by the individual doing the said action and at the same time this can contain several step procedures that projects an individual towards a specific goal. In the business environment, the supervisor or the manager might act as the motivator, will want to prevail upon the factors that will motivate his or her staff who in this case are the employees for them to perform at their highest levels of productivity. Even though many theories exist that try to explain the motivation phenomenon, still, there are no specific answer that can describe exactly what motivates people to work. Employee Motivation This is the drive that makes the personnel to commit themselves in excelling to accomplish the goals and objectives that is quite

Personal Development Planning Assignment Example | Topics and Well Written Essays - 3000 words

Personal Development Planning - Assignment Example †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦13 Appendices†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...14 Plagiarism and Unfair Practice It is dishonest not to acknowledge the work of other people and you open yourself up to the accusation of plagiarism. All content of this assignment must be your own independent work. No text, code, diagram, or other content (not even a sentence or phrase) should be taken from another source unless this source is referenced. Referenced phrases should be placed in quotes. Each item should be referenced separately. For more information in respect of plagiarism please refer to the University Assessment Regulations at the following web address: http://quality.newport.ac.uk Plagiarism Statement I have read and understood the statement above concerning plagiarism. I confirm that the work attached is my own and that I will follow the College and University Regulations in respect of plagiarism or any other examination offence. ... Louise Hung Total Word Count: 2817 Introduction Every individual in this world has some goals and objectives established for his future which are based on his interests. The educational career is selected on primarily on the basis of these interests and also on the established goals and objectives. These goals and objectives once established serve as the guiding principles in the individual’s life who will devise a set of rules and ideas for achieving these goals. The next step is to lay out a plan for proper execution of these ideas for achieving those goals. I believe in working in the same pattern while deciding about my future goals and objectives and achieving them. Acquiring education is one part of the plan, the other one is developing the right kind of personality which is best suited for achieving those established goals and objectives. Having selected Electrical Engineering as a career based on my interest, my targets which I have set for myself serve as the biggest motivational power for me. I plan to excel in both technical and managerial skills as I plan to establish a business based on electrical engineering knowledge in future. The technical aspect of my plan is being covered by the courses I am taking in university while the managerial aspects are being polished by the way I am spend the extra time I have. I know if I have to achieve my goals I have to develop strong leadership, networking and communication skill in addition to technical skills. My activities in the co-curricular clubs which I have joined help me to master communication, networking and leadership skills by becoming part of certain teams and leading a few of them, this has also taught me how to work in a

Literature review about piezoelectric electronic circuit Research Paper

Literature review about piezoelectric electronic circuit (Rectification with an inductor and Buck DC-DC converter cuircuit) - Research Paper Example (Diamond, 2009) Much of its role in alternative energy and applications but first, what is piezoelectricity or, the piezoelectric effect? Wayne Tomasi (2004) defines the piezoelectric effect as generating electrical oscillations as varying mechanical stresses—either as, compression, tension, torsion or shearing, is applied across a crystal lattice structure (i.e. quartz, Rochelle salts, tourmaline, etc.) and vice versa. With this, ambient vibrations in and around systems which typically, are lost energy, can be captured and converted to usable energy, available for consumption—the primary goal of power harvesting; but since, as shown in research, the energy generated by piezoelectricity is insufficient to power most electronics, power harvesting technology has, mostly, focused on accumulation and storage techniques that would enable technology to collect enough energy for a variety of applications. (Sodano et al., 2005) In this premise, the researcher came up with a pro ject, entitled â€Å"Integrated Circuits for Energy Harvesting Application†, aiming to design and build a prototype circuit that utilizes piezoelectricity—via the PFCB-W14 piezoelectric device, for energizing small electronic systems, which in this case, is the charging of a Lithium-ion rechargeable battery—which have become very popular today. Figure 1. Equivalent Circuit and Power Generation of PFCB-W14 at 27Hz To better visualize the concept of piezoelectricity, illustrated above is an equivalent circuit of a piezoelectric generator—functioning as a capacitor and a resistor in series with the output terminals, as well as a bar chart of the power generation of Advanced Ceramics Incorporated PFCB-W14 at 27Hz, both obtained from PFCB-W14 Specifications Sheet. By closely looking into the chart, it can be seen that with load resistance in the range of 400k? to 600k?, at typical amounts of force applied, there is maximum power. And along the lines of impedan ce-matching, when the load and source impedances—in this case, the load and internal resistances, were equal, maximum power transfer occurs, an important point to consider in every circuit design. (Boylestad & Nashelsky, 1998) Also, note that the output of the generator is an ac voltage. Disregarding impedance-matching, rectifying the piezoelectric generator, and directly connecting the output to a capacitor or battery would have been a more straightforward approach for the project. Despite its simplicity and the fact that this circuit works, with the enormous mismatch between the resistances of the generator (in the order of millions) and the battery (merely in ohms, and at times even down to milliohms), basically all the power would be dissipated as heat in the generator itself. For a better implementation of the project, the circuit shown below was considered. Figure 2. Simple Charging Circuit using Inductor Illustrated above is a simple charging circuit that utilizes an i nductor, on top of piezoelectric generator, a rectifier bridge, a Zener diode and a Lithium battery that is being charged. Inductor Adding an inductor, as shown above, with sufficiently high reactance so as for the piezoelectric

Fences by Augusta Wilson Essay Example | Topics and Well Written Essays - 250 words

Fences by Augusta Wilson - Essay Example All The other characters in the play are closely related to the protagonist. The conflicts arises in the play are due to his self illusion and philosophy. He is a person living between two contradictory ideas like that of his name ‘Maxon’ a fusion of Mason and Dixon. To some extend we feel that he is an unsympathetic character. The illegal relation with Alberta visibly shows that he is a hypocrite. He was insisting others to be perfect in their life, but he was not so. At the same time he enjoys the freedom of choice. Troy never learned how to treat people close to him and he never gave any one a chance to prove themselves because he was selfish. Troy’s relationship with his son ‘Cory’ reveals the essential quality of a tragic hero, i.e. doing whatever they think right. Troy never allows his son to play football claiming that he doesn’t want Cory to suffer like him. He says â€Å"The white man are not gonna let you get nowhere with that footba ll no way† Cory accuses his father and says ‘you just scared I’m gonna be better than you, that’s all â€Å".

Immigration Essay Example | Topics and Well Written Essays - 1250 words - 1

Immigration - Essay Example In the late 1800’s and early 1900’s, famines, job scarcity, increasing taxes, crop failures and religious and political maltreatment forced people belonging to different parts of the world to leave their countries and immigrate to the United States of America mainly because it was considered to be a land of economic opportunities. Almost 12 million immigrants arrived and settled in United States of America during 1870 to 1900 with elevated hopes for their bright future. The majority of the immigrants belonged to Germany, Ireland and England. In the beginning, the immigrants settled near the areas of entry, however, they succeeded to make their way inside the country with the passage of time. Keeping in view the continuous influx of immigrants and their immense need to get jobs, employers stated taking their advantage. No amount of jobs was enough to accommodate all the immigrants. Men were paid less as compared to other workers and women in turn were paid even less ("Immigration to the United States, 1851-1900"). Immigrants were often labeled and stereotyped by the people residing in America. This prejudice led to social tensions among the immigrants and the Americans. Moreover, they were frequently discriminated against Americans and made to suffer stereotypical attitude, physical and verbal abuse only because they were different. Apart from social strains, the new comers brought their culture with them resulting in huge diversity in various cities as well as states. Another reason which contributed the social tension was the clash between what immigrants sought after and what the government required of them. By offering attractive jobs and land for farming, the states with meager populations tried to attract the immigrants towards them. However, immigrants, on the other hand, wanted to settle themselves in the communities set up by the people previously livi ng there from their own home countries ("Immigration to the United States, 1851-1900"). The official class of Norway openly showed their disdain towards other Norwegians who left their country to migrate to America and mocked everything even remotely related to America. The main reasons for this dislike included Negro slavery and American humbug. However, the tenants or extremely poor Norwegian farmers, after collecting some money that barely paid for their travel to as far as Chicago or Milwaukee, immigrated to America with the hopes of a better future. They considered America safer and more suitable place to live as compared to their own homeland. Norwegians mainly settled in the Midwest, Minnesota and Dakotas in particular. On the other hand, the letter they received from their fellow Norwegians already working in America were disheartening. They conveyed how they had acquired almost nothing and these otherwise proud farmers would not be able to think of going to America without feeling humiliated and self-ashamed. The Americans received them with kindness but having little knowledge about Scandinavian countries at that time and seeing their bewildered state, they considered them not only less fit but also inferior to them in every aspect. Consequently, this made the immigrants feel disgraced and dishonored and they set about to prove that they were not inferior to Americans in any way. Furthermore, they had to endure political discrimination as well. They lived in farming communities and they did find people sharing their cultural values but it separated them from the American community permanently.

Optimism and Health Benefits Essay Example for Free

Optimism and Health Benefits Essay â€Å"Even the darkest night will end and the sun will rise.† This quote from Victor Hugo is a perfect example of optimism. When someone is optimistic, they have a disposition or tendency to look on the more favorable side of events or conditions and to expect the most favorable outcome. Optimism is simply a mental game. The brain can interpret situations or events as being optimized; meaning that some factors may not be fully comprehendible, yet having confidence that the present moment is in an optimist state. This understanding, although criticized by counter views such as pessimism, realism, and idealism, leads to a state of mind that believes everything is as it should be. With optimism, someone contains hopefulness and confidence about the future or the successful outcome of something. Not only does optimism give someone confidence, it also provides many health benefits and a sense of purpose in life. â€Å"Is your glass half empty, or half full?† This saying is a common idiom that illustrates optimism versus pessimism; an optimist is said to see the glass half full, and a pessimist sees the glass as half empty. Winston Churchill provides another unique understanding of this idea: â€Å"The optimist sees opportunity in every danger; the pessimist sees danger in every opportunity,† The defining characteristic of pessimists is that they tend to believe bad events will last a long time, will undermine everything they do, and are their own fault. The optimists, who are confronted with the same problems of the world, think about misfortune in the opposite way. They tend to believe defeat is just a temporary setback. Provoked by a bad situation, they perceive is as a challenge to try harder. If the thoughts that run through one’s head are mostly negative, their outlook on life is more likely to be pessimistic. There is nothing better in life than having a peace of mind that no matter what the troubles are that life may bring, everything will be okay and that life has so much to offer. Unfortunately this peace of mind does not happen over-night, it takes years of trials and experience s to be able to see the bright side of any given situation. People are not automatically born with optimism; they have to experience negative circumstances in order to find the strength to be optimistic in general. Without hardships, optimism would not grow. Optimism often starts with self-talk. These endless streams of unspoken thoughts can either be positive, or negative. Optimism does not mean that one keeps their head in the sand and ignore life’s less unpleasant situations, it just means that the approach to the unpleasantness is in a more positive and productive way. With this approach to any given situation, stress can be reduced. Often time’s people upset themselves over something minute, causing a lack of sleep, unhealthy eating habits, hostile mood, etc. What they do not know is that with a simple thought of, â€Å"I can do this,† or â€Å"It will be okay,† their whole stream of thoughts eventually start following that positive pattern, changing their whole mood, reducing stress, and increasing their chances of overcoming obstacles. Not only does an optimistic view reduce stress, it also decreases the risks of cardiovascular disease, hypertension, and infections. Optimism itself, not just its association with happiness, lowers anxiety, thus causing less hostility, and has the potential to lower the risk of a stroke. U.S. researchers followed more than 97,000 women for about eight years. Measures of optimism and cynical hostility were strongly associated with these outcomes: Optimists had a lower incidence of heart disease and total mortality. Conversely, cynical hostility, which is a lack of confidence and increased bitterness, was associated with both higher overall mortality and cancer-related effects. Along with positive health benefits, optimism also gives someone a sense of purpose. American psychologist, Salvatore Maddi, co-author of Resilience at Work: How to Succeed No Matter What Life Throws at You, extensively studied what makes executives tough in the face of work-related stress. He found that the healthiest of executives shared three characteristics: a feeling of commitment, a sense of control in their lives, and an acceptance of life’s stressful moments as challenges rather than threats. This research confirms that having a sense of commitment to a purpose does not merely give someone meaning; it makes them more resistant to the impact of stressful living. This view on optimism can increase one’s chances of succeeding their goals or dreams, and not allowing negative situations to hinder their attitude. With hopefulness that their goals will be achieved, their motivation is amplified as well. Optimism is a way of life that is not learned automatically, it takes time and effort to completely change one’s mindset. This mindset has many positive effects. A firm confidence in one’s self develops, and they have self-assurance that no matter what life throws at them, it is completely possible to overcome those obstacles. Optimists tend to believe that defeat is not their fault; circumstances, bad luck, or other people bring it about. Such people are unfazed by defeat. Optimism not only gives one confidence, but also provides a countless number of health benefits. With an optimistic attitude, depression can be reversed. Although it takes time to get out of a slump, just the start of positive self-talk can remove one out of despair. Positive self-talk also reduces stress and the chance of cardiovascular disease, hypertension, and strokes. A sense of purpose also develops with someone who acquires an optimistic mentality. A sense of purpose does not only give someone meaning, it helps them to overcome the stresses that life brings. Optimism merely starts with a simple â€Å"I will be okay.† It takes small steps, but it is completely possible for one to change their outlook on life and not let circumstances defeat one’s life.

A review of sexual harassment in the workplace

A review of sexual harassment in the workplace The aim of this research proposal is to put forward a review of sexual harassment at workplace. Sexual harassment is a form of sex discrimination that violates Human Rights to equality in workplace. It is indeed very unfortunate to know that such an issue is still happening in an unrestrained manner today. In this section, sexual harassment will be first defined. Moreover, emphasis will be laid on the main issue of this research, that is, sexual harassment at work. Finally, we will examine how and why harassment occurs and the possible solutions to combat this issue at the workplace. We are targeting better understanding on how to provide a holistic perspective to sexual harassment. Sexual harassment is a wrongful conduct. It should not be tolerated in the workplace. Sexual harassment refers to unwelcoming sexual behaviour. It includes physical, verbal or non-verbal conduct of sexual nature, unwanted sexual advances, sexist remarks, demands or requests for sexual favours and showing pornography. It is true that every individual has the right to life, liberty and equality. This is guaranteed by the countrys Constitution, which is considered to be the supreme law of that country. In the Mauritian Constitution for example, sections 3-19 highlight the protection of human fundamental rights and freedoms of the individual. Section 16 precisely protects individuals against discrimination. It is extremely important for employers as well as other responsible persons or institutions to observe certain guidelines to ensure the prevention of sexual harassment at work. Indeed, to live with dignity is a human right guaranteed by our Constitution.It is the duty of the employer in work places to prevent or deter the Commission of acts of sexual harassment and to provide the procedure for the resolution, settlement or prosecution of acts of sexual harassment by taking all steps required. Studies show that mostly women are victims of sexual harassment and unfortunately very few seek redress and little has received encouraging actions (Chaudhuri P. 2006). For instance, there has been a case in India. In 1985 where a woman, named Shehnaz Sani had been dismissed from her job because of wilful negligence. In fact she had complained of sexual harassment from her employers. She was surely granted legal protection and she was also given her previous job. On the other side, however, her harassers which in this case revealed to be her employers, appealed to the Bombay High Court. Consequently, they were granted a stay as well (Chaudhuri P. 2006 adapted from Staff reporter, Tribune, 7 December, 1998; Namita Devidayal,Times of India, 29 November 1998). Moreover, there is another case where a female employee in a company in Hyderabad. She complained that she was being repeatedly sexually harassed by her supervisor. Her case was being followed by a woman representative from the Head Office of the company (based in the US). Indeed, the harassment was proved but unfortunately, the female employee was seen as a trouble maker. Consequently, she was compelled to resigned and she didi not even benefit from any monetary compensation. In fact, the harasser had great power, authority and influence and hence he was immune to all types of disciplinary committees. He continued to work in the same organisation (Chaudhuri P., 2006 adapted from Kumar, 2003). Moreover, it has been seen that complaints of harassment are very often dismissed as a trivial matter and not officially recorded (Chaudhuri P., 2006 Adapted from Sanhita, 2006). As we can see, these cases prove the fact that among the few cases that women report, there is very less chance of obtaining positive support against sexual harassment. Moreover, the already existing committees have not been able to prove their efficiency- relevant actions are, most of time, not taken against the harasser, especially if he is influential. In this context, it is not wrong to say that laws should be designed against sexual harassment to protect the employee from the boss, from co-workers or even customers at work. In 2001, Mauritius had taken a step to combat sexual harassment. Indeed, on the 21 March, the Mauritian Minister, who was at the head of the Ministry of womens affairs and child development and family welfare had publicly promulgated a legislation to impose limitation against female sexual harassment. The aim was to break the silence on subjects which prevented the woman from enjoying her rights. The women were encouraged to denounce such acts. It is true that sex discrimination laws are very effective and efficient in curbing sexual harassment at the workplace. Sexual harassment can either be Qui Pro Quo or Hostile environment (Hunt C.M et al, 2008). Qui Pro Quo highlights the fact that the harasser explicitly or implicitly make sexual request in exchange for some desired results. However, on the other side, hostile environment explains that sexual harassment occurs when the victim is faced with unwelcome conduct based on his or her sex. Such behaviour can be verbal, non-verbal, visual, or physical. This creates an uncomfortable, intimidating, hostile, or offensive work or learning environment. Prevention is the most effective way to deal with sexual harassment (Sung, 2008). Preventive measures include adopting sexual harassment policies; provide training and establishing complaints processes. All these together help to curb the occurrence of sexual harassment at workplace. A company can also prevent sexual harassment by sponsoring trainings (Sung, 2008 adapted from Bordeaux 2002; Raphan Heeman, 1997). These training may help employees in dealing with sexual harassment and its consequences. Furthermore, the channel for complaints encourages victims to complain and report and consequently, this will discourage harassers from continuing with their unwanted behaviours. Problem statement It is true that no occupation or profession is safe from sexual harassment (Kim and Kleiner, 1999). Sexual harassment continues to be a prevalent issue in workplaces. The frequency shows the seriousness of the problem and also the urgent need to eliminate it. Studies have shown that women are more prone to sexual harassment (Mathis et al., 1981). There might be several explanations in relation to this statement. Long ago, women were seen as second class citizens. They were victims of gender disparities and female subordination at all levels. They were seen as poor, burdened and loaded with difficulties in the male dominated societies. They were uneducated; hence they were not eligible for white collar jobs. They were able to occupy positions like market women or tea sellers ( Abdel Hamid et al, 2009). Furthermore they were unaware of their rights to equality. Consequently, they were sexually harassed in ways like dirty language and jokes imposed on them while doing work. They had to face sexual harassment mostly every day from noisy customers. The lack of education compels the women to bear these harassments without being able to do anything. They did not know about their rights and the relevant laws. Another factor which triggers sexual harassment is the values and customs which arise from cultural beliefs. Some cultures support the fact that men occupy superior position than women. The latter, hence, find it normal and accept that men hold condescending entitlements. This highlights gender disparity which in turn, encourages sexual harassment of women. In such situations, female victims choose to remain silent because they know that they will never get justice. However, even today, despite the fact that there has been emancipation of women, where the latter have become educated, self expressive and aware of laws, there is still sexual exploitation of women. . However we cannot turn a blind eye also to the fact that although less frequent, men can also be victims of sexual harassment. Several studies have revealed that women are also sexually harassing men. Furthermore, nowadays we also find the same sex harassing each other, men harassing men and women harassing women respectively. The majority of cases on sexual harassment which have been reported and brought before the Courts in different countries still show that sexual harassment happens when a person who is in a very powerful position uses his particular position to harass others who are in a vulnerable position. In other words, this would imply that someone who is at the top of the ladder uses his power to continuously trouble another person who is at the bottom of the hierarchical la dder of the organisation. Various international organizations, trade unions, womens associations and other pressure groups have revealed that sexual harassment is becoming an alarming situation, especially in the field of employment (Crucet et al, 2010). On the whole sexual harassment affects an individuals employment, interferes and disturbs the performance. Consequently, an intimidated, offensive and hostile environment come into play. There is a negative impact on productivity as there will be more absenteeism and loss of valuable staff as a result of dissatisfaction at work, low self esteem, frustration and loss of trust. Studies show that apart from causing economic harm, sexual harassment can also have a negative effect on the human psychology. Victims may suffer from various complications like insomnia, depression and loss of interest in the family (Kim and Kleiner, 1999). Whether public or private sector, sexual harassment can be very humiliating and this may lead to health and safety problem. (Chaudhuri P., 2006) Aims and objectives The research proposal seeks to investigate the actual situation of sexual harassment at workplace. There are myths relating that sexual harassment occurs mostly to older people because of their economic vulnerability (Kim and Kleiner, 1999). It is also true that sexual harassment is not necessarily limited to sexual desire and physical attractiveness because sexual harassment is used to bully and intimidate the victims. Hence, we can see that no one is safe from this issue. Consequently, the aim of the research is to make people, whether young or old, experienced or inexperienced, new or old to have a better understanding of this issue so that they will be able to combat it effectively if ever they are found in a difficult situation. We are also aiming to show the reasons, how and why sexual harassment occurs. We are also investigating in the possible consequences and solutions available to combat this issue. It is true that sexual harassment will not halt by simply ignoring it. On the contrary, this ignorance will encourage harassers to continue and even excel in their wrongdoing. We will even try to highlight the fact that when sexual harassment occurs, it is the duty of the employer to protect and support the victims. Studies and journals show that more women are prone to sexual harassment than men. Our study is also aiming to know whether this finding is correct or not. Moreover, through this study we are trying to know about the companys policy against sexual harassment and to know whether laws are strict enough to curb sexual harassment. Organisations should reinforce laws for the prohibition of sexual harassment. The latter should be regarded as an offence in workplaces and raise awareness of appropriate disciplinary measures that will be taken against the offender. Indeed, many public and private organisations have not even set up complaints committees. Impartiality in these committees is highly recommended to halt sexual harassment. For example, a third party representative from anti sexual harassment organisations can sit in the committee. Furthermore, the purpose of our study is to highlight the fact that companies need to have disciplinary measures which will help in reducing sexual harassment and avoid future incidents of this nature in the work place. Discipline should act as a catalyst in the prevention and gradual elimination of sexual harassment. It should be clear to workers that this type of unethical behaviour will not be tolerated at work. There should be different rules to deal with different situations. For example, where minor cases of sexual harassment are concerned, the harasser can be reprimanded and warned. However, in extreme cases, severe disciplinary actions like termination, demotion, reduction of wages, suspension, transfer or reassignment should be taken without any hesitation (The U.S Equal Employment Opportunity Commission, 1999). Methods Everyone uses information to make decisions about the future. If the information is accurate, there is a high probability of making a good decision. However, if the information is inaccurate, our ability to make a correct decision is diminished. It is true that better information leads to better decision. Information can be either primary or secondary. Primary data refers to information collected for the specific purpose at hand. On the other hand, secondary data refers to information that already exists to be used for another purpose. In the course of our research, we have made use of both primary and secondary data. Secondary data has been in the form of books, journals and articles from the internet. Our measuring instrument to assess primary data is a written questionnaire. There are different ways to get primary information. Some of them are: personal questionnaires, talking with people, telephone surveys, E-mail and internet surveys, experiments, focus groups, observation among others. Research approach- Questionnaire For the purpose of our research we have opted for personal questionnaires. Indeed the questionnaire is the most efficient way for getting comprehensive information for the study. This method involves interviewing other persons for personal or detailed information. Typically respondents will be required to voluntarily participate by answering questions on the written questionnaire which is simply a list of topics that the research wants to discuss on a certain specific issue. Here, the working people will be asked to determine the factors that influence sexual harassment at the workplace, its nature, how and why it occurs and the possible solutions to this problem. It is true that internet surveys are the fastest method to carry out surveys. However they might be biased because the results might not be representative of the whole population. Moreover, talking with people is also another way of collecting information but it is more appropriate for business purposes where customers and clients interact with each other for business transactions. Telephone surveys are a bit like questionnaires but the only difference is that it occurs orally. However, we did not consider this option as we know, the working population are very busy with their work loads and they will not bother to give importance to surveys carried out on the telephone. A written questionnaire has a greater impact than the telephone surveys and people will be able to express themselves better. At the end of the questionnaire, there was another part which was included to gather demographic information of each respondent. It is good to note that their confidentiality and anonymity will be assured. However, if they will refuse to participate, they will be free to do so. Research Approach- Interview Apart from gathering quantitative data from the questionnaire, we are also looking forward to collecting qualitative data by interviewing some Human Resource Professionals within both the public and private sectors to know about the actual state of sexual harassment in the workplace. Interview has been chosen as a research method because it is very reliable as we as researchers will be physically in front of the respondents and we will be able to guide them about how to better fill in the questionnaires. However, the disadvantage of this approach is that it might be quite time consuming. Sampling In order to draw conclusions about large groups of individuals, researchers normally study a small sample of the total population. A sample is a limited number of units that closely represents the characteristics of a total population. The purpose of the study is to select representatives of that population. Samples may be chosen by two different methods: Probability- including simple random, stratified, cluster and systematic sampling. Non probability- including convenience, judgmental, quota and snowball. For the purpose of our study, we have opted for probability sampling. we find that stratified sampling best suits the needs of our research. We will first of all, divide the working population into 2 stratum, that is, private and public sectors. From a total of 22 public ministries and 10 public companies, we will then use simple random sampling to choose 6 ministries and 6 public companies. We are expecting responses from 60 employers and employees, 30 being from the public and 30 from the private. Our survey is targeting workers at all levels and all departments (management, administration, operational, IT). Such a sample is very convenient to satisfy the mission of the research. Moreover, we will also use convenience sampling for the sake of conducting our interviews. We will select a total of 12 people to interview, 6 being from the public sector and 6 from the private. Benefits of the research Indeed, this research is going to be beneficial for a large segment of people. First of all, it will be highly relevant to the working population, both from the public and private sectors. As we have seen earlier, we are targeting employees from both public and private companies. They will be given a broader view of what sexual harassment actually is, how and why it occurs and also how to combat it effectively. Furthermore, it is also going to be very relevant to future working populations, that is, to university students who will soon be graduating and eventually having their first steps in employment. Indeed, being new and inexperienced, these fresh graduates normally take some time to adapt to the working environment. Additionally, if they have problems relating to sexual harassment, the first option that they will consider is to resign from their jobs. But this is surely not the best solution. Instead, if they should be taught to better understand the issue and how to curb it within the working environment. Budget Analysis List of expenditures Equivalent Cost (Rs) Stationery- Paper, paper clips, pens, cover page 100.00 Travel expenses 180.00 Questionnaires (61) 244.00 Black printing 20.00 Coloured printing for cover page 20.00 Binding 35.00 Electricity and Internet costs 155.00

Advantages Of Women Entrepreneurs Business Essay

Advantages Of Women Entrepreneurs Business Essay In India women entrepreneurs play a very pivotal role. They are not only educated, talented, confident, ambitious and career oriented but they also know their minds. This helps them to juggle the tasks, manage all the chores and strike a fine balance between the professional and personal lives. They have a good foresight, patience, negotiating and budgeting skills. Today, women have demonstrated their multitasking ability. Women entrepreneurs can certainly initiate, organize, plan and operate their small and medium venture efficiently. Affirming this notion, Ms. Husain Chairperson and Managing Director of Shanaz Husain Group of companies elaborate, the women who is creative finds greater freedom to translate her creativity and ideas when she has her own enterprise. For those women without high professional qualifications and those who are from a lower economic sector, entrepreneurship is a means of earning money and contributing to the family income. However, the challenge for the larger sections of women in India lies in crossing the threshold, overcoming barriers and discovering their own potential and identity. The climate is more conducive today and the time is right. C:UsershclDesktopwomen-business.jpg ADVANTAGES OF WOMEN ENTREPRENEURS Advantages of women entrepreneurs are as follows: 1. Emotional Intelligence Women are more emotionally intelligent than man and possess good interpersonal skills which are vital for framing strategies and building support. 2. Multitask Orientation Women have the ability of handling many tasks at the same time like talking on the phone, reading their mails, scheduling what else needs to be finished for the rest of the day and giving excellent results. They balance their families and career simultaneously effectively. Men are known to have been more troublesome with multitasking tending to focus on one or two things, thus wasting opportunities. 3. Self-Branding Attitude Woman entrepreneurs are extremely passionate by nature and enthusiastic about their choices, talking about them and sharing their thoughts. They emphasize the benefits of their services to their potential clients and are aware of how to highlight the positive features. 4. Patience Women entrepreneurs are very patience by nature and have great vision. Visionary entrepreneurs giving up on their dreams after only some months as a consequence of becoming impatient with the process only proves that the vision is not enough. The ability to wait and see is a key attribute in order to receive positive outcomes and women have it naturally. 5. Motivation Women entrepreneurs have a great passion for the work and a commitment to society. If they have the drive to pursue entrepreneurship, it means they are not afraid of taking any risks and will also make monetary gains. They possess the inner strength to continue and searches all possible means to share their business ideas with others. The increasing number of women entrepreneurs can promote economic and social equity which facilitates self-fulfillment for individuals, and improve the use of valuable human capital. Feminine traits and talents can be seen as sources of power with great advantages for entrepreneurship. In the near future women may be closing the venture capital gender gap. DISADVANTAGES OF WOMEN ENTREPRENEURS Family Considerations In the United States, women are more likely to shoulder a greater share of child-rearing duties. Children may demand their mothers undivided attention, which can be a challenge for female entrepreneurs to deal with. Building and running a new business requires a great deal of time, which may conflict with ones family obligations. Women in this situation must balance their family life with their duties as entrepreneurs. For example, parents can communicate about the need to devote some time during the day solely on business, while other times can be devoted to family matters. Confidence Although both men and women can face issues of self-doubt, or lack confidence to compete in the business market, men do not suffer from the same degree of prejudgment as do women entrepreneurs. For example, male business leaders may not believe that their female counterparts can compete or innovate to the degree that men can. The basis of these views are stereotypes about women. Having female mentors and confidants can help instill self confidence in your abilities as a female entrepreneur. Financial Barrier The foremost disadvantage of female entrepreneurship is the capital financing barrier. When starting a business, entrepreneurs need to line up capital to get the business off of the ground. Female entrepreneurs often get their initial funding from family loans, savings and credit cards. However, women can obtain capital from government startup programs, self-funding and venture capitalists. When women have promising business ideas, it is less difficult for them to obtain startup capital. Therefore, having solid business plan helps in reducing the finance barrier for women. Lack of Networks Female entrepreneurs are more likely to encounter difficulty because they are less likely to be associated with networks of people who can help them in launching and sustaining businesses. Networks include people who provide mentorship, help and valuable information to entrepreneurs. Men tend to dominate the highest levels of corporate leadership. Therefore, there are fewer women available to provide valuable advice to female entrepreneurs. Women also face customer/supplier discrimination, which occurs when customers or suppliers discriminate against women-owned firms. In response, women business leaders can create their own networks to cultivate the success of female entrepreneurs. Female Entrepreneurs Versus Male Entrepreneurs Do men have an advantage over women when it comes to starting a business? Historically, research has seemed to show that men have an advantage over women when it comes to starting a business. More recent research indicates that the perceived disparity between male and female entrepreneurs doesnt actually exist and gender is not a determining factor in the success or failure of a new business venture. But even though gender itself doesnt put female entrepreneurs at a disadvantage, the statistics point to several other factors that can impact the performance of women-owned business startups: Experience Expectations Statistically, men benefit from more business experience and higher expectations prior to opening a business. This may give men a confidence advantage when they launch a business, but according to the numbers women are more likely to report positive revenues. So whats the lesson? If you are a female entrepreneur, you shouldnt be intimidated by male counterparts even if they seem to enjoy more experience, higher expectations, and greater confidence. Risk Tolerance According to the numbers, female owners are more likely to prefer low risk/low return businesses. Male entrepreneurs, on the other hand, are more likely to start technologically intensive businesses, businesses that lose their competitive advantage more quickly, and businesses that have a less geographically localized customer base. In other words, men tend to embrace more risk than women in a new business venture. Risk is sometimes unavoidable as a business owner. But for the most part, female entrepreneurs should take steps to maintain a healthy balance between risk and reward in their companies. Education, Business Size, Hours Worked   As it turns out many of the differences that have been thought to exist between male and female business owners are more myth than reality. When all other variables are taken into account, male and female entrepreneurs have the same education levels, start businesses of similar sizes, and work roughly the same amount of hours. Since the notion that female entrepreneurs are less educated with smaller companies and less time to devote to their business is false, female small business owners should feel relieved of much of the pressure to prove themselves to their peers and more free to enjoy the fruits of their entrepreneurial endeavors. CONCLUSION Women are known for their multitasking ability; they have lot of responsibilities to fulfill such as household duties, office duties and in case of mothers, it becomes too difficult for them to step out of the house, for specific time and work in their area of interest. Because of this most of women dont get chance to go for jobs although it is their passion.   A woman, having flexible working hours and a choice of job will show miracles in the market. Starting business at home is a great opportunity for any women to start their journey in a corporate world.   It is proven that woman who runs her own business is happier than a woman who works for others. Advanced technology has given a chance to start and manage their business from home and to pursue their dream of becoming an entrepreneur. This will help them to make money for themselves while relaxing at home. They can work wherever and whenever they want. Because of this they can maintain a balance between their personal and professional life.

A life sketch of Plato and his works Essay -- essays research papers

If Thales was the first of all the great Greek philosophers, Plato must remain the best known of all the Greeks. The original name of this Athenian aristocrat was Aristiclis, but in his school days he received the nickname "Platon" (meaning "broad") because of his broad shoulders. Plato was born in Athens, Greece to one of the oldest and most distinguished families in the city. He lived with his mother, Perictione, and his father, Ariston (Until Ariston died.) Born in an aristocratic and rich family, Plato’s childhood was indulged within luxury. But his life changed when he came across Socrates. Socrates, a Greek philosopher who lived from 470-399 BC. He devoted all his time with young citizens discussing philosophy and questioning their confidence in the truth of popular opinions. As a young man, Plato grew up wanting to be a politician. However, after Socrates' execution in 399 BC had a profound effect on Plato, and was perhaps the final event that convinced him to leave Athenian politics forever.To all accounts it appears that he left Athens for Megara, then went to visit Theodorus in Cyrene, moved on to study with the Pythagoreans in Italy, and finally to Egypt. During this period he studied the philosophy of his contemporaries, geometry, geology, astronomy and religion. After 399 BC Plato began to write extensively. It is still up for debate whether he was writing before Socrates' death, and the order in which he wrote his major texts is also ... A life sketch of Plato and his works Essay -- essays research papers If Thales was the first of all the great Greek philosophers, Plato must remain the best known of all the Greeks. The original name of this Athenian aristocrat was Aristiclis, but in his school days he received the nickname "Platon" (meaning "broad") because of his broad shoulders. Plato was born in Athens, Greece to one of the oldest and most distinguished families in the city. He lived with his mother, Perictione, and his father, Ariston (Until Ariston died.) Born in an aristocratic and rich family, Plato’s childhood was indulged within luxury. But his life changed when he came across Socrates. Socrates, a Greek philosopher who lived from 470-399 BC. He devoted all his time with young citizens discussing philosophy and questioning their confidence in the truth of popular opinions. As a young man, Plato grew up wanting to be a politician. However, after Socrates' execution in 399 BC had a profound effect on Plato, and was perhaps the final event that convinced him to leave Athenian politics forever.To all accounts it appears that he left Athens for Megara, then went to visit Theodorus in Cyrene, moved on to study with the Pythagoreans in Italy, and finally to Egypt. During this period he studied the philosophy of his contemporaries, geometry, geology, astronomy and religion. After 399 BC Plato began to write extensively. It is still up for debate whether he was writing before Socrates' death, and the order in which he wrote his major texts is also ...

Sweet Diamond Dust :: essays research papers

Chapter IV focuses on the presence of the Americans in Puerto Rico during the early part of the twentieth century and their subsequent development of the sugarcane industry there. During this time, the United States military occupied Puerto Rico. Due to this occupation, the native islanders were affected in numerous ways and were looked down upon by the Americans. The Americans viewed the natives as incompetent and unable to be trusted. Many new American banks were popping up in Guamani that were reluctant to finance island run mills, but were giving money to the American run mills: "A number of powerful banks from the north had recently opened branches in Guamani†¦These banks, however, found no difficulty in financing the new sugar corporations that had recently arrived in town, but mistrusted island initiative" (26). The opening and inauguration of the Snow White Mills, "†¦the ultramodern refining complex the newcomers (Americans) had been building from months on the valley," (28) was of major significance in this chapter. Don Julio was strong-willed and vowed that he would not sell any of his land and "share the same fate" as the other local sugar mills. It was rumored that the Americans had declared a cessation of hostilities in the sugar mills war, and were now willing to aid the criollo hacienda workers. This was his opportunity to mingle and discuss his plans with the owners of Snow White Mills. When Don Julio arrived at the fair grounds, he made his way over to Mr. Durham and Mr. Irving, the president of the mills and the president of the sponsoring bank National City Bank, respectively. These two Americans saw the US victory as a major step towards modernizing for the US and for Puerto Rico: "’Twenty years ago it brought you freedom and order; this times it’s bringing you our nation’s progress. Thanks to that army out there your island is being inaugurated today in to the modern age," (32) said Mr. Durham speaking of the army that was present at the festivities. Don Julio was disturbed and offended by this comment. Mr. Irving said that the progress of the new century belongs to Americans and the progress of the past belongs to the Spanish. Yet again, showing how the Americans look down upon the native peoples. He then proposed his deal to the two Americans; he would sell them some of his cane fields, if they would lend him the money to ‘modernize’ his own mill.

Social Classes of Industrial England in Charles Dickens Hard Times Ess

Social Classes of Industrial England in Charles Dickens' Hard Times In his novel, Hard Times, Charles Dickens used his characters to describe the caste system that had been shaped by industrial England. By looking at three main characters, Stephen Blackpool, Mr. Josiah Bounderby, and Mr. Thomas Gradgrind, one can see the different classes that were industrial England. Stephen Blackpool represented the most abundant and least represented caste in industrial England, the lower class (also called the hands) in Charles Dickens' novel. Stephen was an honest, hard-working man who came to much trouble in the novel, often because of his class. He came to Mr. Bounderby one day seeking a divorce from his alcoholic and runaway wife who did nothing but drink his earnings away. When he asked about if there were any laws that could separate them, Mr. Bounderby replied that there was but "it's not for you at all. It costs money. It costs a mint of money" (70). Later, Stephen was framed for the robbery of a bank, in part because of his class. Young Tom Gradgrind made it appear that Mr. Black...

Precepts of Ptah Essay

Traditionally, Ptah is the creator and god of Memphis, the capital of Ancient Egypt. Historically, the mythological figure is much more. *** One of the most important gods of ancient Egypt was Ptah of Memphis, a creator god and a director of human destinies. Mrs. Holmberg’s study is essentially a reference book based on ancient textual sources and is primarily directed toward the Egyptologist. In the last chapter Mrs. Holmberg wrestles with the â€Å"origin of the belief in Ptah† and exposes the current Egyptological perplexity about the origins of the worship of their historical gods. One leading theory is the notion that the Egyptians from the beginning recognized a â€Å"supreme being† under various names in different places. This being was the one primeval god, the creator god, and the continuing ruler of men and the other gods. In its extreme expression this view is a sort of practical monotheism, since the more important gods are brought together under one theological heading and the lesser gods are made clearly subordinate. The opposing theory is geopolitically evolutionary. This view would argue that the most primitive deities were countless local gods who were gradually reduced in number by the enlarging of political units through conquest and assimilation. As the Egyptian nation emerged, the more successful of these local gods became cosmic forces-in part through political elevation of one cult-center over others, in part through a process of syncretism, and in part through man’s attempt to answer the questions of his cosmological and cosmogonic speculation. Mrs. Holmberg tends to hesitate between these two theories, and in the present state of our ignorance about prehistoric origins one can hardly blame her. 1 PTAH – HOTEP Ptah-Hotep a was well – known Egyptian sage (sage of Ptah, per se) that dates from around 2200 BCE. He may even have enjoyed a celebrity status. Whatever his fame, he was an advisor to the King and would have been viewed as a very high ranking official.A collection of precepts is attributed to him, although scholars debate the actual author (and dating) of the document. 1 The God Ptah by Maj Sandman Holmberg Review by: John A. Wilson The Journal of Religion , Vol. 28, No. 3 (Jul., 1948), p. 229 Published by: The University of Chicago Press C&P 1 Ancient History Sourcebook: The Precepts of Ptah-Hotep, c. 2200 BCE Precepts of the prefect, the lord Ptah-hotep, under the Majesty of the King of the South and North, Assa, living eternally forever. The prefect, the feudal lord Ptah-hotep, says: O Ptah with the two crocodiles, my lord, the progress of age changes into senility. Decay falls upon man and decline takes the place of youth. A vexation weighs upon him every day; sight fails, the ear becomes deaf; his strength dissolves without ceasing. The mouth is silent, speech fails him; the mind decays, remembering not the day before. The whole body suffers. That which is good becomes evil; taste completely disappears. Old age makes a man altogether miserable; the nose is stopped up, breathing no more from exhaustion. Standing or sitting there is here a condition of . . . Who will cause me to have authority to speak, that I may declare to him the words of those who have heard the counsels of former days? And the counsels heard of the gods, who will give me authority to declare them? Cause that it be so and that evil be removed from those that are enlightened; send the double . . . The majesty of this god says: Instruct him in the sayings of former days. It is this which constitutes the merit of the children of the great. All that which makes the soul equal penetrates him who hears it, and that which it says produces no satiety. Beginning of the arrangement of the good sayings, spoken by the noble lord, the divine father, beloved of Ptah, the son of the king, the first-born of his race, the prefect and feudal lord Ptah- hotep, so as to instruct the ignorant in the knowledge of the arguments of the good sayings. It is profitable for him who hears them, it is a loss to him who shall transgress them. He says to his son: Be not arrogant because of that which you know; deal with the ignorant as with the learned; for the barriers of art are not closed, no artist being in possession of the perfection to which he should aspire. But good words are more difficult to find than the emerald, for it is by slaves that that is discovered among the rocks of pegmatite. If you find a disputant while he is hot, and if he is superior to you in ability, l ower the hands, bend the back, do not get into a passion with him. As he will not let you destroy his words, it is utterly wrong to interrupt him; that proclaims that you are incapable of keeping yourself calm, when you are contradicted. If then you have to do with a disputant while he is hot,  imitate one who does not stir. You have the advantage over him if you keep silence when he is uttering evil words. â€Å"The better of the two is he who is impassive,† say the bystanders, and you are right in the opinion of the great. 2 If you find a disputant while he is hot, do not despise him because you are not of the same opinion. Be not angry against him when he is wrong; away with such a thing. He fights against himself; require him not further to flatter your feelings. Do not amuse yourself with the spectacle which you have before you; it is odious, it is mean, it is the part of a despicable soul so to do. As soon as you let yourself be moved by your feelings, combat this desire as a thing that is reproved by the great. If you have, as leader, to decide on the conduct of a great number of men, seek the most perfect manner of doing so that your own conduct may be without reproach. Justice is great, invariable, and assured; it has not been disturbed since the age of Ptah. To throw obstacles in the way of the laws is to open the way before violence. Shall that which is below gain the upper hand, if the unjust does not attain to the place of justice? Even he who says: I take for myself, of my own free-will; but says not: I take by virtue of my authority. The limitations of justice are invariable; such is the instruction which every man receives from his father. Inspire not men with fear, else Ptah will fight against you in the same manner. If any one asserts that he lives by such means, Ptah will take away the bread from his mouth; if any one asserts that he enriches himself thereby, Ptah says: I may take those riches to myself. If any one asserts that he beats others, Ptah will end by reducing him to impotence. Let no one inspire men with fear; this is the will of Ptah. Let one provide sustenance for them in the lap of peace; it will then be that they will freely give what has been torn from them by terror. If you are among the persons seated at meat in the house of a greater man than yourself, take that which he gives you, bowing to the ground. Regard that which is placed before you, but point not at it; regard it not frequently; he is a blameworthy person who departs from this rule. Speak not to the great man more than he requires, for one knows not what may be displeasing to him. Speak when he invites you and your worth will be pleasing. As for the great man who has plenty of means of existence, his  conduct is as he himself wishes. He does that which pleases him; if he desires to repose, he realizes his intention. The great man stretching forth his hand does that to which other men do not attain. But as the means of existence are under the will of Ptah, one can not rebel against it. If you are one of those who bring the messages of one great man to another, conform yourself exactly to that wherewith he has charged you; perform for him the commission as he has enjoined you. Beware of altering in speaking the offensive words which one great person addresses to another; he who perverts the trustfulness of his way, in order to repeat only what produces pleasure in the words of every man, great or small, is a detestable person. If you are a farmer, gather the crops in the field which the great Ptah has given you, do not boast in the house of your neighbors; it is better to make oneself dreaded by one’s deeds. As for him who, master of his own way of acting, being all-powerful, seizes the goods of others like a crocodile in the midst even of watchment, his children are an object of malediction, of scorn, and of hatred on account of it, while his father is grievously distressed, and as for the mother 3  who has borne him, happy is another rather than herself. But a man becomes a god when he is chief of a tribe which has confidence in following him. If you abase yourself in obeying a superior, your conduct is entirely good before Ptah. Knowing who you ought to obey and who you ought to command, do not lift up your heart against him. As you know that in him is authority, be respectful toward him as belonging to him. Wealth comes only at Ptah’s own good-will, and his caprice only is the law; as for him who . . Ptah, who has created his superiority, turns himself from him and he is overthrown. Be active during the time of your existence, do no more than is commanded. Do not spoil the time of your activity; he is a blameworthy person who makes a bad use of his moments. Do not lose the daily opportunity of increasing that which your house possesses. Activity produces riches, and riches do not endure when it slackens. If you are a wise man, bring up a son who shall be pleasing to Ptah. If he conforms his conduct to your way and occupies himself with your affairs as is right, do to him all the good you can; he is your son, a person attached to you whom your own self has begotten. Separate not your heart from him†¦. But if he conducts himself ill and transgresses  your wish, if he rejects all counsel, if his mouth goes according to the evil word, strike him on the mouth in return. Give orders without hesitation to those who do wrong, to him whose temper is turbulent; and he will not devia te from the straight path, and there will be no obstacle to interrupt the way. If you are employed in the larit, stand or sit rather than walk about. Lay down rules for yourself from the first: not to absent yourself even when weariness overtakes you. Keep an eye on him who enters announcing that what he asks is secret; what is entrusted to you is above appreciation, and all contrary argument is a matter to be rejected. He is a god who penetrates into a place where no relaxation of the rules is made for the privileged. If you are with people who display for you an extreme affection, saying: â€Å"Aspiration of my heart, aspiration of my heart, where there is no remedy! That which is said in your heart, let it be realized by springing up spontaneously. Sovereign master, I give myself to your opinion. Your name is approved without speaking. Your body is full of vigor, your face is above your neighbors.† If then you are accustomed to this excess of flattery, and there be an obstacle to you in your desires, then your impulse is to obey your passion. But he who . . . according to his caprice, his soul is . . ., his body is . . . While the man who is master of his soul is superior to those whom Ptah has loaded with his gifts; the man who obeys his passion is under the power of his wife. Declare your line of conduct without reticence; give your opinion in the council of your lord; while there are people who turn back upon their own words when they speak, so as not to offend him who has put forward a statement, and answer not in this fashion: â€Å"He is the great man who will recognize the error of another; and when he shall raise his voice to oppose the other about it he will keep silence after what I have said.† 4 If you are a leader, setting forward your plans according to that which you decide, perform perfect actions which posterity may remember, without letting the words prevail with you which multiply flattery, which excite pride and produce vanity. If you are a leader of peace, listen to the discourse of the petitioner. Be not abrupt with him; that would trouble him. Say not to him: â€Å"You have already recounted this.† Indulgence will encourage him to accomplish the object of his coming. As for being abrupt with the complainant because he described what passed when the injury was done, instead of complaining of the injury itself let it not be! The way to obtain a clear explanation is to listen with kindness. If you desire to excite respect within the house you enter, for example the house of a superior, a friend, or any person of consideration, in short everywhere where you enter, keep yourself from making advances to a woman, for there is nothing good in so doing. There is no prudence in taking part in it, and thousands of men destroy themselves in order to enjoy a moment, brief as a dream, while they gain death, so as to know it. It is a villainous intention, that of a man who thus excites himself; if he goes on to carry it out, his mind abandons him. For as for him who is without repugnance for such an act, there is no good sense at all in him. If you desire that your conduct should be good and preserved from all evil, keep yourself from every attack of bad humor. It is a fatal malady which leads to discord, and there is no longer any existence for him who gives way to it. For it introduces discord between fathers and mothers, as well as between brothers and sisters; it causes the wife and the husband to hate each other; it contains all kinds of wickedness, it embodies all kinds of wrong. When a man has established his just equilibrium and walks in this path, there where he makes his dwelling, there is no room for bad humor. Be not of an irr itable temper as regards that which happens at your side; grumble not over your own affairs. Be not of an irritable temper in regard to your neighbors; better is a compliment to that which displeases than rudeness. It is wrong to get into a passion with one’s neighbors, to be no longer master of one’s words. When there is only a little irritation, one creates for oneself an affliction for the time when one will again be cool. If you are wise, look after your house; love your wife without alloy. Fill her stomach, clothe her back; these are the cares to be bestowed on her person. Caress her, fulfil her desires during the time of her existence; it is a kindness which does honor to its possessor. Be not brutal; tact will influence her better than violence; her . . . behold to what she aspires, at what she aims, what she regards. It is that which fixes her in your house; if you repel her, it is an abyss. Open your arms for her, respond to her arms; call her, display to her your love. Treat your dependents well, in so far as it belongs to you to do so; and it belongs to those whom Ptah has favored. If any one fails in treating his dependents well it is said: â€Å"He is  a person . . .† As we do not know the events which may happen tomorrow, he is a wise person by whom one is well treated. When there comes the necessity of showing zeal, it will then be the 5 dependents themselves who say: â€Å"Come on, come on,† if good treatment has not quitted the place; if it has quitted it, the dependents are defaulters. Do not repeat any extravagance of language; do not listen to it; it is a thing which has escaped from a hasty mouth. If it is repeated, look, without hearing it, toward the earth; say nothing in regard to it. Cause him who speaks to you to know what is just, even him who provokes to injustice; cause that which is just to be done, cause it to triumph. As for that which is hateful according to the law, condemn it by unveiling it. If you are a wise man, sitting in the council of your lord, direct your thought toward that which is wise. Be silent rather than scatter your words. When you speak, know that which can be brought against you. To speak in the council is an art, and speech is criticized more than any other labor; it is contradiction which puts it to the proof. If you are powerful, respect knowledge and calmness of language. Command only to direct; to be absolute is to run into evil. Let not your heart be haughty, neither let it be mean. Do not let your orders remain unsaid and cause your answers to penetrate; but speak without heat, assume a serious countenance. As for the vivacity of an ardent heart, temper it; the gentle man penetrates all obstacles. He who agitates himself all the day long has not a good moment; and he who amuses himself all the day long keeps not his fortune. Aim at fulness like pilots; once one is seated another works, and seeks to obey one’s orders. Disturb not a great man; weaken not the attention of him who is occupied. His care is to embrace his task, and he strips his person through the love which he puts into it. That transports men to Ptah, even the love for the work which they accomplish. Compose then your face even in trouble, that peace may be with you, when agitation is with . . .These are the people who succeed in what they desire. Teach others to render homage to a great man. If you gather the crop for him among men, cause it to return fully to its owner, at whose hands is your subsistence. But the gift of affection is worth more than the provisions with which your back is covered. For that which the great man receives from you will enable your house to live, without speaking  of the maintenance you enjoy, which you desire to preserve; it is thereby that he extends a beneficent hand, and that in your home good things are added to good things. Let your love pass into the heart of those who love you; cause those about you to be loving and obedient. If you are a son of the guardians deputed to watch over the public tranquillity, execute your commission without knowing its meaning, and speak with firmness. Substitute not for that which the instructor has said what you believe to be his intention; the great use words as it suits them. Your part is to transmit rather than to comment upon. If you are annoyed at a thing, if you are tormented by someone who is a cting within his right, get out of his sight, and remember him no more when he has ceased to address you. 6 If you have become great after having been little, if you have become rich after having been poor, when you are at the head of the city, know how not to take advantage of the fact that you have reached the first rank, harden not your heart because of your elevation; you are become only the administrator, the prefect, of the provisions which belong to Ptah. Put not behind you the neighbor who is like you; be unto him as a companion. Bend your back before your superior. You are attached to the palace of the king; your house is established in its fortune, and your profits are as is fitting. Yet a man is annoyed at having an authority above himself, and passes the period of life in being vexed thereat. Although that hurts not your . . . Do not plunder the house of your neighbors, seize not by force the goods which are beside you. Exclaim not then against that which you hear, and do not feel humiliated. It is necessary to reflect when one is hindered by it that the pressure of authority i s felt also by one’s neighbor. Do not make . . . you know that there are obstacles to the water which comes to its hinder part, and that there is no trickling of that which is in its bosom. Let it not . . . after having corrupted his heart. If you aim at polished manners, call not him whom you accost. Converse with him especially in such a way as not to annoy him. Enter on a discussion with him only after having left him time to saturate his mind with the subject of the conversation. If he lets his ignorance display itself, and if he gives you all opportunity to disgrace him, treat him with courtesy rather; proceed not to drive him into a corner; do not . . . the word to him; answer not in a  crushing manner; crush him not; worry him not; in order that in his turn he may not return to the subject, but depart to the profit of your conversation. Let your countenance be cheerful during the time of your existence. When we see one departing from the storehouse who has entered in order to bring his share of provision, with his face contracted, it shows that his stomach is empty and that authority is offensive to him. Let not that happen to you; it is . . . Know those who are faithful to you when you are in low estate. Your merit then is worth more than those who did you honor. His . . ., behold that which a man possesses completely. That is of more importance than his high rank; for this is a matter which passes from one to another. The merit of one’s son is advantageous to the father, and that which he really is, is worth more than the remembrance of his father’s rank. Distinguish the superintendent who directs from the workman, for manual labor is little elevated; the inaction of the hands is honorable. If a man is not in the evil way, that which places him there is the want of subordination to authority. If you take a wife, do not . . . Let her be more contented than any of her fellow-citizens. She will be attached to you doubly, if her chain is pleasant. Do not repel her; grant that which pleases her; it is to her contentment that she appreciates your work. 7 If you hear those things which I have said to you, your wisdom will be fully advanced. Although they are the means which are suitable for arriving at the maat, and it is that which makes them precious, their memory would recede from the mouth of men. But thanks to the beauty of their arrangement in rhythm all their words will now be carried without alteration over this earth eternally. That will create a canvass to be embellished, whereof the great will speak, in order to instruct men in its sayings. After having listened to them the pupil will become a master, even he who shall have properly listened to the sayings because he shall have heard them. Let him win success by placing himself in the first rank; that is for him a position perfect and durable, and he has nothing further to desire forever. By knowledge his path is assured, and he is made happy by it on the earth. The wise man is satiated by knowledge; he is a great man through his own merits. His tongue is in accord with his mind; just are his lips when he speaks, his eyes when he gazes, his ears when he hears. The advantage of his son is to  do that which is just without deceiving himself. To attend therefore profits the son of him who has attended. To attend is the result of the fact that one has attended. A teachable auditor is formed, because I have attended. Good when he has attended, good when he speaks, he who has attended has profited, and it is profitable to attend to him who has attended. To attend is worth more than anything else, for it produces love, the good thing that is twice good. The son who accepts the instruction of his father will grow old on that account. What Ptah loves is that one should attend; if one attends not, it is abhorrent to Ptah. The heart makes itself its own master when it attends and when it does not attend; but if it attends, then his heart is a beneficent master to a man. In attending to instruction, a man loves what he attends to, and to do that which is prescribed is pleasant. When a son attends to his father, it is a twofold joy for both; when wise things are prescribed to him, the son is gentle toward his master. Attending to him who has attended when such things have been prescribed to him, he engraves upon his heart that which is approved by his father; and the recollection of it is preserved in th e mouth of the living who exist upon this earth. When a son receives the instruction of his father there is no error in all his plans. Train your son to be a teachable man whose wisdom is agreeable to the great. Let him direct his mouth according to that which has been said to him; in the docility of a son is discovered his wisdom. His conduct is perfect while error carries away the unteachable. Tomorrow knowledge will support him, while the ignorant will be destroyed. As for the man without experience who listens not, he effects nothing whatsoever. He sees knowledge in ignorance, profit in loss; he commits all kinds of error, always accordingly choosing the contrary of what is praiseworthy. He lives on that which is mortal, in this fashion. His food is evil words, whereat he is filled with astonishment. That which the great know to be mortal he lives upon every day, flying from that which would be profitable to him, because of the multitude of errors which present themselves before him every day. A son who attends is like a follower of Horus; he is happy after having attended. He becomes great, he arrives at dignity, he gives the same lesson to his children. Let none innovate upon the precepts of his father; let the same precepts form his lessons to his children. â€Å"Verily,† will his 8  children sa y to him, â€Å"to accomplish what you say works marvels.† Cause therefore that to flourish which is just, in order to nourish your children with it. If the teachers allow themselves to be led toward evil principles, verily the people who understand them not will speak accordingly, and that being said to those who are docile they will act accordingly. Then all the world considers them as masters and they inspire confidence in the public; but their glory endures not so long as would please them. Take not away then a word from the ancient teaching, and add not one; put not one thing in place of another; beware of uncovering the rebellious ideas which arise in you; but teach according to the words of the wise. Attend if you wish to dwell in the mouth of those who shall attend to your words, when you have entered upon the office of master, that your words may be upon our lips . . . and that there may be a chair from which to deliver your arguments. Let your thoughts be abundant, but let your mouth be under restraint, and you shall argue with the great. Put yourself in unison with the ways of your master; cause him to say: â€Å"He is my son,† so that those who shall hear it shall say â€Å"Praise be to her who has borne him to him!† Apply yourself while you speak; speak only of perfect things; and let the great who shall hear you say: â€Å"Twice good is that which issues from his mouth!† Do that which your master bids you. Twice good is the precept of his father, from whom he has issued, from his flesh. What he tells us, let it be fixed in our heart; to satisfy him greatly let us do for him more than he has prescribed. Verily a good son is one of the gifts of Ptah, a son who does even better than he has been told to do. For his master he does what is satisfactory, putting himself with all his heart on the part of right. So I shall bring it about that your body shall be healthful, that the Pharaoh shall be satisfied with you in all circumstances and that you shall obtain years of life without default. It has caused me on earth to obtain one hundred and ten years of life, along with the gift of the favor of the Pharoah among the first of those whom their works have ennobled, satisfying the Pharoah in a place of dignity. It is finished, from its beginning to its end, according to that which is found in writing. Source: From: Charles F. Horne, The Sacred Books and Early Literature of the East (New York: Parke, Austin, & Lipscomb, 1917), Vol. II: Egypt, pp. 62-78. Scanned by: J. S. Arkenberg, Dept. of History, Cal. State Fullerton This text is part of the Internet Ancient History Sourcebook. The Sourcebook is a collection of public domain and copy-permitted texts related to medieval and Byzantine history. 9 Unless otherwise indicated the specific electronic form of the document is copyright. Permission is granted for electronic copying, distribution in print form for educational purposes and personal use. No representation is made about texts which are linked off-site, although in most cases these are also public domain. If you do reduplicate the document, indicate the source. No permission is granted for commercial use.  © Paul Halsall May 1998

Marketing communication

The brand that is going to be presented to the public is Armani. The marketing tool to be applied is such PR instrument as special event. Special event as a part of PR strategy is usually employed to enhance brand awareness, as well as to strengthen brand loyalty. Special event is also the best tool to draw attention of mass media and in a very gentle not pushing manner make media mention the event in their news blogs, cover stories or journal articles. The actual event is the presentation of new Armani perfume for women. Considering the fact, that the chosen brand is a luxury one, the event organized should maintain the spirit of luxury, comfort, exquisite taste and sophistication. The name of presentation is â€Å"Armani – you and only!† Since the target audience is women from the upper rank of society, the name should emphasize not just the femininity of each particular woman, but also her status, her so-called â€Å"chosenness†, i.e. the fact that she belongs to the circle of â€Å"chosen† best people. The name is important in PR and marketing communication, as it must reflect the main idea of the event; it should be simple but sound. The objectives of the event are: To create a news precedent; To draw media awareness and interest; To enhance brand awareness; To strengthen customer loyalty. The goals of the event are: To tell about new product entering the market under â€Å"Armani brand† – to show its advantages to target audience; To ensure initial try of the product; To get immediate feedback from target customers; To initiate mentioning the brand in media sources. Target audience of the event: celebrities – mostly women; journalists; market experts; company representatives. Planning process. First of all, it is important to find appropriate premises where the event would be held and appropriately equip and design it. The design must be consistent with the general strategy and creed of the presentation, thus it should emphasize the luxury and style of the brand. The location of the premises must be convenient and easy to find. Otherwise, the guest will not simply be able to present there. Moreover, it is also important to understand that all business and celebrity people are very bust. So, they will not spent their time trying to get to some unknown place. Secondly, it is important to make a list of invited guests. Special attention should be given to media representatives. It is crucial to choose TARGET media, which can be possibly interested in covering the event. Thus, for â€Å"Armani perfume† target media are: lifestyle magazines, journals for women, entertainment TV channels, lifestyle TV channels. It is necessary to take care of invitations and ensure that all the invitations are given to guests. Invitations themselves can present a marketing tool if design appropriately. Thus, it is recommended to use the services of first class design-agencies and polygraphists. No mail or e-mail is admissible to distribute invitations. It is preferable that invitations are handled by specially hired people. It will not only ensure that all our guests get their invitations, but also will emphasize the special status of the event. The third important point is providing for the proper announcement of the event. Both media and marketing support apply. First of all, it is important to launch a small preliminary PR campaign of informational character in order to stipulate the interest for future event. In order to provoke media interest, it is necessary to start acting about two months prior to the event implementing information campaign. This campaign should include: the rumors about future fragrance; short articles in press; commentaries of company’s management that somehow slightly touch the theme of the new perfume; Marketing campaign should be the logical continuation of the PR campaign started. Marketing campaign should be based primarily on advertising. It is preferable to use the following types of advertising: advertising in press – the target media sources that were mentioned above (entertainment; lifestyles; for women); billboards and citilights; Outdoor advertising is not recommended, since we deal with a luxury product, we need to choose adequate advertising carriers. However, it is very important to keep in mind, that it is very easy to cross the line and give too much information during this preliminary campaign. It would be a mistake, since all the essential and important the target audience must get visiting the event. Moreover, using heavy advertising it is possibly to provoke substantial interest of customers so that the latter would inquire about the product (having a desire to purchase it) at the point-of-sales and would be disappointed not be able to buy perfume. Thus, it is crucial to mention at the advertisement something like â€Å"Soon to come† or â€Å"In future in your stores†, just letting target customers know that it is not possible to buy the product right now. Announcing the event Three days prior to the event, it is necessary to write and sent to all target media press-release announcing the event. Press-release is a short description of the upcoming event. The obligatory requisites of press-release are: date of the event, place and time of the event, short description, key participants, the date when the release is written and sent, the contact details for journalists’ accreditation. Press-release not just tells about the upcoming event, but it is also used often by the journalists to prepare their materials afterwards. Moreover, press-releases can be posted in some media and informational agencies, what will ensure additional mentioning of the company or brand in media. Press-release should not be too big. It should short but clear. Press-releases are printed on the company’s brand style paper containing logo of the brand. The actual event At the date of the event it is necessary to make journalists’ accreditation writing: the name, contacts, media represented of the journalists present at the event. Provided with such a list, it is easier to track whether the info about the event was published or not. Another important thing to prepare is special press kit to handle to journalists during the event. The typical press-kit should contain: brief info about the company and the brand presented; agenda of the event; short description of the event (based on press-release); detailed description of the product. Press-kits help journalists to prepare their materials for coverage and increase the chances of the event or the brand to be covered in media. Moreover, press-kits can be also a marketing tool. Special leaflets and small booklets with info about the company and the brand should be in easy distribution, so that all visitors can take out such materials. This will ensure additional soundness of the company and brand. Evaluation The final stage of event organization and media support is preparing and sending-out post-release and monitoring media coverage afterwards. The post-release states in the past tense that the event took place and contains the short description of the event. Post-release are sent to all target media as well. The monitoring phase is quite important, since it enables us to evaluate how effective the organization of the event was. The media monitoring shows: how many articles, comments or other materials appeared in media after the event; what emotional character those materials have –positive, negative, neutral; what type media covered the event – magazines, TV, newspapers etc. In general, the effectiveness of the marketing communication of the special event can be based on: the number of visitors; the comments and materials in press; the width of media coverage; the volume of sales short time after the event. In such a way, special event organization should necessarily be supported by appropriate marketing communication that must contain both PR and advertising support. The essential instruments are press- and post-releases, press-kits and other marketing tools (info leaflets), advertising in press, billboards and citilights. An important post event procedure is media monitoring. References 1.   Applbaum K. (2004) â€Å"The Marketing Era† Routledge, New York 2. Brown S. (2000) â€Å"Imagining Marketing: Art, aesthetics and the avant-garde† Routledge, London 3.Cateora P. (1990)†International Marketing†, 7th ed. Irwin, Homewood, IL 4.Drucker P. (1977) â€Å"People and Performance† Harper College Press, NY 5.Eastman S. (2000) â€Å"Research in Media Promotion† Lawrence Erlbaum Associates, Mahwah, NJ 6. Goleman D.(1997). â€Å"Emotional Intelligence: Why It Can Matter More than IQ† Reprint edition, Bantam, NY